This guide helps your customers prepare for important negotiations by showing them how to do smart, step-by-step research before any deal. It gives them a clear system for finding useful information about the industry, the company, and the people they’ll be talking to.

What’s Inside:

• Industry Research: Steps for understanding the market, key trends, and competitors.
• Stakeholder Mapping: A guide to identifying key people and their roles in the decision process.
• Financial Review: How to check a company’s financial health to plan better negotiation strategies.
• Decision-Maker Profiles: Tools to help your customers understand how decisions are made and who makes them.
• Research Brief Templates: Organized templates to pull all findings into one clear plan.
• Problem-Solving Tips: Solutions for common research challenges like limited time or hard-to-find data.

Equip your customers with a practical, research-based guide that helps them prepare smarter and negotiate better. Whether they’re new to negotiation or want to level up, this tool gives them everything they need to walk in well-prepared and ready to win.